Pop-up Shop / Talk show event
at “morimori” Hong Kong


Yamatomichi will be in Hong Kong June 21st, 22nd and 23rd in a collaboration pop-up event with Morimori.

Products such as the MINI, UL Shirt, 5-Pocket Shorts, DF Mesh Merino Sleeveless, as well as recent releases like the Active Pullover, Yamatomichi Cap, Stretch Mesh Hat, and an event-exclusive Japanese hand towel (Tenugui), will be available for purchase.

Our friendship with Morimori started five years ago at our 2019 Hike Life Community tour in Hong Kong when Donald, owner of morimori attended. Since then, Donald has often visited Kamakura, further strengthening our friendship by attending our events and hiking with us. The Yamatomichi family is very excited for this collaboration event with our dear friend Donald.

We also have a talk show event exclusively for those that are part of the morimori members club on the 22nd, by our founder Akira and editor of Yamatomichi Journals, Masaaki. The talk show will include topics such as, the process and development of our products, the history of ultralight hiking and the history of garage brands in Japan. There will also be time to chat after with refreshments available for attendees.

◯Pop-up Shop

morimori – Hong Kong

June 21, Friday – 23, Sunday, 2024

Reservation Slots (Reservation required):

13:00 – 13:45 / 13:45 – 14:30 / 14:30 – 15:15 / 15:15 – 16:00 / 16:00 – 16:45 / 16:45 – 17:30 / 17:30 – 18:15 / 18:15 – 19:00 / 19:00 – 19:45

– 12 people capacity per slot
– Reservations can be made through morimori’s Instagram account.
– On June 22 there will be no slots available after 16:00 but with additional slots at 11:30 – 12:15, 12:15 – 13:00

Products for sale at the Pop-up

DF Mesh Merino Crew Neck
DF Mesh Merino Sleeveless
DF Mesh Merino Long Sleeve
DF Mesh Merino Hoody
100% Merino Light Crew Neck Pocket
100% Merino Light Kangaroo Pocket
100% Merino Light Henley
100% Merino Light Sleeveless
100% Merino Light Tank
100% Merino Light French Sleeve
100% Merino Light Long Sleeve
100% Merino Light Long Sleeve Zip
100% Merino Light Hoody
UL Shirt
Merino Shirt
Bamboo Shirt
UL Short Sleeve Shirt
Merino Short Sleeve Shirt
Bamboo Short Sleeve Shirt
Active Pullover
Alpha Vest
Alpha Haramaki
UL All-weather Hoody
UL All-weather Jacket
UL All-weather Long Hoody
UL All-weather Coat
5-Pocket Shorts
Light 5-Pocket Shorts
DW 5-Pocket Shorts
5-Pocket Pants
Light 5-Pocket Pants
DW 5-Pocket Pants
UL All-weather Pants
Light Alpha Tights
Yamatomichi Cap
Stretch Mesh Cap
Stretch Mesh Hat
Only Hood
UL Pad 15
UL Pad 15+
Minimalist Pad
Yamatomichi Sacoche
Light Alpha Armsleeves
Alpha Socks
UL Mittens
Zip Pack
Stuff Pack XL
Breathable Pad
Breathable Pad for MINI
Pack Liner (3pcs.)
Event exclusive Tenugui (Japanese Hand Towel)

Please note that the products are subject to change without notice.

◯Talk Show

morimori – Hong Kong

June 22, Saturday, 16:30 – 21:00

Participation Fee:
150 HK$ (Includes 1 drink and light meal)

– Reservation required (morimori members-only)- Reservations can be made through the most recent morimori members newsletter- Capacity 30 people – Presentations will be done in Japanese with Chinese interpretation- Remote participation is also available (Google Meet)

Talk Show Topics

– “Yamatomichi as a brand and developing our products” by Yamatomichi founder Akira
– “The History of ultralight Hiking and Garage Makers in Japan” Yamatomichi Journal’s director/editor, Masaaki.
-Social Hub/Chat time.

Please Note

Pop-up Shop

  • The number of products for sale is limited and may sell out.
  • Purchases of the Event Exclusive Tenugui are limited to one per person.
  • If stock remains, sales may continue until Saturday, July 13.

Talk Event

  • Presentations will be conducted in Japanese and interpreted into Chinese.
  • Bringing other food and drinks to the social gathering is also allowed.
  • Remote participation slots via Google Meet are available (details on Morimori’s Instagram account).

Contact: moritooutdoor@gmail.com