About our new logo
We’ve updated our logo!
Starting with the 2025 Spring/Summer season, our new logo will gradually begin appearing on select products.
The first items to feature the new logo are:
- Alpha Vest
- Alpha Vest Kangaroo
- UL Big Pocket Shirt
The most notable change is the text inside the circle, which now reads “Yamatomichi ULTRALIGHT HIKING”.
During the transition period, you may see both the old and new logo marks in circulation.
We’ll share more details about the logo update soon.