山と道

ABOUT US

We believe

We’re a small outdoor brand from Kamakura, Japan.

Our philosophy is simple:

We are hikers.

We make and use our own gear.

Then we make the gear better the more we use it.

About Us

Yamatomichi is a small hiking gear manufacturer based in Kamakura, Japan, a little seaside village surrounded by mountains south of Tokyo.

Started by husband-and-wife couple Akira and Yumiko Natsume in 2011, Yamatomichi specialises in Ultra Light (UL) hiking gear made to work especially well in the rugged Japanese mountains.

Although our gear is UL, functionality isn’t sacrificed to save a few grams. Every stich, buckle, and millimeter on our bags is there for a reason. Inspired by UL pioneer Ray Jardine, we believe that simpler and lighter gear increases your ability to enjoy the great outdoors.

A bit of history

Yamatomichi started in 2011 with a single bckpack (The ONE) and a sleeping pad (UL Pad 15). Our gear offerings now include several larger and smaller backpacks, accessories and an ever-broadening line of comfortable and functional clothing.

We also believe strongly in supporting the hiking community here in Japan. That’s why we put so much effort into our Hike/Life/Community (HLC) events and our online Journals. We are only as strong as our community, and our friends and fans keep us excited about what we do.

Year by year

2011
Founded by Akira and Yumiko Natsume. Our first products were the UL Pad 15, ONE Backpack, and the Yamatomichi Saccoche.

2012
New Products: MINI Backpack, Minimalist Pad

2013 
New Products: 5-Pocket Shorts

2014 
New Products: Yak Wool Cap

2015
New Products: THREE Backpack、5-Pocket Pants、Stretch Mesh Cap、Zip Pack

2016
Opened the Kamakura Factory and Yamashokuon shop in Kyoto.

New products: Merino Henry T-Shirts、Merino Hoody、Merino Wool Cap、MINI2 Backpack、Winter Hike Pants.

2017
Events and seminars in 23 locations in Japan on the HIKE/LIFE/COMMUNITY TOUR 2017. Renewed our website and started writing the Yamatomichi Journals.

New Products: Alpha Anorak、Alpha Haramaki

2018
Opened Samplus store in Taiwan. Events and seminars at 5 locations on the HIKE/LIFE/COMMUNITY TOUR 2018.

New Products: UL Rain Hoody / Pants、5-Pocket Light Pants / Shorts、5-Pocket Merino Pants

2019
Opened the Yamatomichi Laboratory in Kamakura. 4 HIKE/LIFE/COMMUNITY events and our first Yamamichisai (Yamatomichi Hiking Festival) in Iwate.

New Products: Light Alpha Jacket/Vest、Light Merino T-Shirt、Light Merino Kangaroo Pocket T-Shirt、LIght Merino Short Sleeve T-Shirt、UL Shirt、UL Short Sleeve Shirt、Bamboo Shirt、Bamboo Short Sleeve Shirt、Merino Shirt、β Merino Shirt Jacket、Merino Knit Cap.

Yamatomichi Staff and Friends

Yamatomichi began in Akira and Yumiko’s living room in 2011, but is now a small manufacturer with a close group of people supporting us.

Yamatomichi Laboratory Staff

We are based in the lovely seaside time of Kamakura about an hour southwest of Tokyo. Here we dream up new products, make prototypes and fix used gear.

夏目 彰
Akira Natsume

Founder and Director

夏目 由美子
Yumiko Natsume

Founder and Production Director

中川 爵宏
Takahiro Nakagawa

Production Manager

中村 純貴
Junki Nakamura

Sales Manager

藤田 由香里
Yukari Fujita

Sales & Support

木村 弘樹
Hiroki Kimura

Sales & Support

今井 和美
Kazumi Imai

Accounting

北島 市郎
Ichiro Kitajima

Repairs

廣野 博友
Hirotomo Hirono

Design Realisation

Yamatomichi Factory Staff

We also have a small workshop (The Yamatomichi Factory) where we make most of our custom-order products such as the ONE and Custom MINI backpacks.

井上 京子
Kyoko Inoue

Seamstress

外尾 久恵
Hisae Hokao

Seamstress

吉瀬 聡美
Satomi Kichise

Seamstress

松田 奈緒子
Naoko Matsuda

Seamstress

松本 貴世
Kiyo Matsumoto

Seamstress

Yamatomichi Journals Editorial Staff

The following two people run our little online journal (for now, only in Japanese). We promise to make this available in English sometime in the not too distant future.

三田 正明
Masaaki Mita

Head of Content and Photography

洪 寶弟
Koh Body

Illustrations and Graphics

Yamatomichi Researchers

We love research! The below people contribute in a variety of ways to our constant pursuit of better hiking gear.

渡部 隆宏
Takahiro Watabe

Chief Researcher

松本 りん
Rin Matsumoto

Textile Researcher

野々山 正章
Masaaki Nonoyama

Sandal Development

Yamatomichi Hike/Life/Community (HLC) Team

A community devoted to a life well hiked! The following people help us spread the word about Yamatomichi and organise events and local hikes throughout Japan.

豊嶋 秀樹
Hideki Toyoshima

HLC Project Leader

峠ヶ 孝高
Yoshitaka Toge

HLC Hokkaido Ambassador & Owner of Coffee Shop Sprout

上野 裕樹
Hiroki Ueno

HLC Tohoku Ambassador & Outdoor Shop Knotty Owner

廻谷 朋行
Tomoyuki Meguriya

HLC Kanto Ambassador & Outdoor Shop Lunnetes Staff

中川 裕司
Yuji Nakagawa

HLC Kanzai Ambassador & Owner of Taninokisha Mountain Gear

菅野 哲
Tetsu Kanno

HLC Shikoku Ambassador & Outdoor Shop T-mountain Owner

林 政翰
John Lin

HLC Taiwan Ambassador

Yamatomichi Stores

Kyoto and Taiwan Collaborators

東 岳志
Takeshi Azuma

Yamashokuon Owner. Be sure to stop by for a curry next time you are in Kyoto!

Hector Home

Our man in Taipei & Outdoor shop samplus owner

Yamatomichi Friends

We wouldn’t be what we are without our many friends that help us with all the stuff we cannot do on our own.

早水 孝太郎
Kotaro Hayami

Quality and grading

土川 枝里子
Eriko Tsuchikawa

Patterns

ヤマモト マサシ
Masashi Yamamoto

Online Shop and System Engineering

イェンス イェンセン
Jens Jensen

Branding and English Support

阿部 洋介
Yosuke Abe

Art and Creative Direction